June 27 is the birthday of the great French poster artist Paul Colin (1892-1985). A native of Nancy, Colin attended the École des Beaux-Arts and became a master of Art Deco style, incorporating earlier movements such as Cubism.
Colin had been living and working in Paris for over a decade when Josephine Baker arrived in 1925 to become his lover and muse. His most famous poster (above) is also the one that put him on the map. Baker and Colin promoted each other’s work; they became Parisian sensations hand in hand.
In 1927 Baker, all of 21, published a memoir, with illustrations by Colin:
From a 1927 event that drew 3,000 people:
Paris in the 20s and 30s was in the grip of Le Tumulte Noir, “The Black Craze”, and this inspired a series of works from him by that name, in which Josephine was not absent:
Exoticism was key to the fad; jungle themes were prevalent, as were depictions evocative of American minstrelsy caricatures. As a consequence, these Jazz Age images can be tough for us to unpack. Racist? Yet worshipful. The height of fashion? And yet animal, not quite human? “Negrophilia” — but how deep did that love run? As we say, Baker was his lover. If you’ll pardon the expression, Colin had skin in the game. The pair remained friends for life. But outside the nightclubs, cafes, and artist studios of Paris, racism continued to reign in French culture, as is it did throughout the Western world.
Colin had a wider scope of subjects, at all events. Here is an advertisement for the great clown Grock:
Here’s an ad for the 1926 Rene Clair film The Imaginary Voyage:
Colin advertised products of all sorts over the ensuing decades and turned out dozens of pupils through his “Ecole Paul Colin”. Before the dust had settled, he had created 1,900 theatrical posters, and numerous book, theatre set and costume designs.