Archive for Thrivo

The Moylan Sisters: The Angels of the Airwaves

Posted in Child Stars, Hollywood (History), Radio (Old Time Radio), Singers, Sister Acts with tags , , , , , , , , , , , , , on July 16, 2017 by travsd

July 16 was the birthday of Marianne Moylan (1930-90). Along with her sister Peggy Joan (1932-2002), she was part of the kiddie act The Moylan Sisters.

All of 7 and 5 when they made their debut on The Horn and Hardart Children’s Hour, the girls were prized for their naturalness and purity. They sang beautifully and in nice harmony, but unlike most kiddie acts they were not precocious and show bizzy. They were real kids, not performing freaks. Their repertoire tells the tale; they did songs like “School Days”, “I Don’t Want  to Play in Your Yard” and “M-I-S-S-I-S-S-I-P-P-I-I.”  Billed as “The Cinderellas of Radio” and “The Angels of the Airwaves”, they also made records, live appearances and  several short films, including The Backyard Broadcast (1936), Starlets (1937), Toyland Casino (1937 — a Vitaphone, which is how I first learned of them), and World’s Fair Junior (1939). In 1939, they were given their own network radio show, which remained on the air through 1945. For a while the show was sponsored by Thrivo Dog Food. The Thrivo jingle which they sang was one of their most popular and well-known numbers. At one point, their show was the second most popular in the country, topped only by The Shadow.

The girls both seem to have retired from the business in the early 1950s. Born and raised in Sag Harbor, New York, the Irish Catholic children of an engraver at a watch factory. They attended school at the Academy of the Sacred Heart. Marianne married a local plumbing contractor in 1953 and became a homemaker, remaining in Sag Harbor. Peggy Joan married in 1955, also choosing the domestic life over a career. She moved to Maine for a time before returning to New York. Both women continued to sing in church after their professional retirement.

The act was parodied in the 1976 Broadway musical Annie as “The Boylan Sisters.”

For everything you need to to know about the variety arts, including kiddie acts, sister acts, and radio variety, see No Applause, Just Throw Money: The Book That Made Vaudeville Famous, available wherever fine books are sold.

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