Personality was everything in vaudeville. Pretty music aside, a major factor in the success of a band was a colorful and entertaining bandleader. Bernie and others we’ll meet frequently developed their own catchphrases, many of which outlived the fame of their originators. You may not have heard of Bernie, but you’ve certainly heard the phrase “yowsah, yowsah, yowsah.” That one was his.
Born Bernard Anzelvitz on this day in 1891, Ben Bernie set out to be a serious musician. He debuted as a concert violinist at Carnegie Hall at age 14. Apparently that didn’t go anywhere, for in 1910, he teamed up with accordionist Charles Klass to from the vaudeville act “the Fiddle-Up-Boys”. In 1915 he formed a more successful partnership with Phil Baker. Baker played the accordion and gradually added more and more jokes until it was essentially a comedy act. They parted ways in 1923, with Baker going to even greater fame on stage, screen and radio.
Bernie was more interested in music then laughs. In ’23, he formed Ben Bernie and All the Lads, which had a standing gig at the Roosevelt Hotel for the next six years. In the early 30s, the band toured vaudeville with Maurice Chevalier. For a long time, Oscar Levant was Bernie’s piano player. Bernie’s radio show was a fixture on CBS from 1931 until he passed away in 1943.
Bernie is responsible for Jack Benny’s stage name. In 1921, the comedian (whose real name was Benjamin Kubelsky) began calling himself Ben K. Benny. He soon received a “cease and desist” letter from Bernie’s lawyers – too similar. His music may have been sleepy and gentle, but in show business you played hardball. Yowsah, yowsah, yowsah.
Here he is with his orchestra, playing my grandmother’s favorite song, “Sweet Georgia Brown”
To find out about more about Ben Bernie and the history of vaudeville, consult No Applause, Just Throw Money: The Book That Made Vaudeville Famous, available at Amazon, Barnes and Noble, and wherever nutty books are sold.